Other things to know about - Enter the Digiday Content Marketing Awards to showcase your most innovative work in categories including Best Use of TikTok, Best Brand/Influencer Collaboration and more. Submit by December 6 for the best rate.
- By applying a cohesive approach to different video channels, brands are effectively engaging consumers in an ecosystem that continues introducing fresh content across new streaming platforms and devices. Sponsored by Amazon Ads.
- An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions. Sponsored by Adstra.
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| Top Stories |  | | Ivy Liu |
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| | | | | A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race. | | |
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howdy! | | | | | Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it. | | |
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| | | | | Register for this virtual event on October 22 at 1 p.m. ET for insight into improving internal communication and optimizing client collaboration for improved performance and increased sales. | | |
howdy! | | | | | Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger. | | |
| | | | | Publishers like Bleacher Report are turning to decision intelligence to integrate data across channels, optimize content strategy and drive higher engagement and revenue. | | |
howdy! | | | | | Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube. | | |
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| | | | | By breaking down revenue-per-recipient from different types of emails across various industries, companies can gauge whether welcome emails or post-purchase drive the most engagement. | | |
howdy! | | | | | Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service. | | |
howdy! | | | | | After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024. | | |
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