Pornhub's fantastic COVID-19 response; When brands should say less; how to lead with sincerity during the crisis; and more

DAILY SCOOP

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.

COVID-19

Are we over-communicating COVID-19?

Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.

LEADERSHIP COMMUNICATIONS

How sincerity is better than a generic response during a global crisis

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.

BRAND JOURNALISM

How to use brand journalism to engage your community

When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

DAILY SCOOP

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.

COVID-19

Get the latest crisis news delivered daily to your inbox

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.

PR INDUSTRY

6 quotes from women leaders for difficult times

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. Here are some quotes from inspirational women to bolster your resolve.

EXECUTIVE COMMUNICATION

7 tips for a winning Q&A

To engage your audience, answer their queries and get real-time input on your presentation, offer a question-and-answer session near—not after—the end of your talk. Here’s what to do.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Media Relations Awards

Our annual program will showcase the best work from the past year. The deadline for entries is May 8.

PR INDUSTRY

How to adapt your PR strategy for the COVID-19 outbreak

With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.

DAILY SCOOP

2020 Olympic Games postponed, Facebook offers more ways to fight COVID-19 misinformation, and CVS to hire 50K

Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.

MARKETING

How to pivot in-person activations to virtual

PR agency coded{pr} had to adjust its strategy when the festival season fell apart because of the COVID-19 crisis. Here’s how they were able to respond and find virtual outlets.

EMPLOYEE ENGAGEMENT

How to show employees genuine, meaningful appreciation

Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens.