| DOWNLOADABLE ACTION PLANS Utilize our downloadable Action Plans (accompaniments to Jon's bestselling books) to help you turn principles into actions and actions into results! www.jongordon.com/actionplans |
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| 3 Things Your Customers Want |
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A client of mine spent millions of dollars on market research in order to find out what their customers wanted most. They discovered that their customers wanted three core things. The good news is that these are the three things that almost every customer, including yours, wants. The great news is that they are something we can all do. The best news of all is that you don’t have to spend millions of dollars doing this research because I’m going to share them with you now. FYI, they also apply to leadership, education, coaching, parenting.
1) Make it Simple and Clear for Me - Customers want simplicity and clarity. Remove the clutter, avoid the confusion and tell them simply and clearly what you do, the problem you solve and how you can help them. Provide your customers with a simple and clear process to engage with you and your service or product. I've seen a lot of restaurants do a great job with this and their takeout service. We've all witnessed Apple do this with the iPhone and Amazon make a fortune with their online business. The more complicated you make it, the more frustrated your customers will get and the more likely they won't want to work with you. The easier, simpler, and clearer you make it the greater loyalty and success you will generate.
2) Coach and Guide me Through the Process - This is essential in service and relationship focused businesses. Customers want someone who will coach and guide them. This is a great opportunity for you and your business to stand out from the competition. By coaching and guiding your customers you earn their trust and become a trusted advisor. During a time of uncertainty, people seek out and do business with the people and brands they trust and they will trust those who coach and guide them. Now more than ever, coach your customers, earn their trust and build a great business.
3) Give Me the Confidence I'm Making the Right Decision - Your customer wants to feel good about their decision. If you believe in your product or service they will believe in it. Demonstrate to them why they made the right decision. Show them great service. Show them great results. Show them how and why you will help them succeed.
-Jon |
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| ATTEND OUR NEXT POSITIVE LEADERSHIP PUBLIC TRAINING |
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Become a Great Leader. Create Positive Results.
Upcoming Training Dates: September 27 - Atlanta, GA November 8 - Houston, TX
Jon Gordon and his head of training, Julie Nee, will share proven strategies and best practices to help you become a positive leader. You’ll discover how to fuel yourself and your team with positivity, build a great culture, overcome negativity, increase engagement, communicate and connect more effectively to build great relationships and teams and lead through change. You’ll leave with a personal action plan to improve your team and organization and create positive results. |
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BECOME A CERTIFIED TRAINER
Join our team and Become Equipped to Share the Power of Positive Leadership's Proven Model, Principles and Practices with Others!
Learn more at poplcertified.com |
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