Since it switched off OPM inventory, the FT focused hard on the private marketplace, programmatic guaranteed and automated guaranteed deals.
| While for many publishers, the General Data Protection Regulation represented an inconvenient, potential threat to programmatic ad revenues, for the Financial Times it has led to a revenue boon. Read more below. In 2017 programmatic-guaranteed and automated-guaranteed deals at The Financial Times accounted for just 4% of programmatic ad revenue. By 2018 they accounted for 40%, and today they account for 70% of overall programmatic revenue, according to the FT. It’s also seen overall programmatic ad revenue has grown 9% over the last year. The New York Times' Sam Dolnick reveals how 'The Daily's' TV offshoot 'The Weekly' is about reaching a new audience for the Times in this week's podcast. Facebook's latest gesture to news publishers is a three-month program to help them master video programming that comes with $300,000 in funding -- along with workshops and advice. At yesterday's Digiday Hot Topic: Email for Publishing event, publishing executives revealed their candid thoughts. Other things to know about Leaders from Varick, GroupM, Essence and more will share how they are building a modern media buying operation while navigating a shifting landscape at the Digiday Media Buying Summit. Join us to connect with them and learn more about how they’re approaching these changes. A new research report finds that publishers consider malvertising, porn and other sketchy ads to be potential reputation-killers. They're trying a variety of techniques to block such ads — but some of the most common ones appear to be failing. Sponsored by GeoEdge. | | |
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howdy! | Internal Organization | | With a new leader, GroupM embarks on a turnaround plan | | GroupM’s challenge is going to be transitioning whilst maintaining revenues and ebitda when previously they were largely accrued through methods at odds with the new order for clients and agencies. | | |
| Sponsored by Bannerflow | | In-housing in 2020: Fad or the future of marketing? | | Some marketers think in-housing is the right way to go, while others believe it's a terrible idea. Take this quick survey and tell how you think the in-housing phenomenon will (and should) develop next year. | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | WTF is active consent? | | “Ad tech isn’t gifted some divine right to handle data differently to a bank or any other entity that consumers interact with. But the natural buoyancy that comes from venture capitalists and Silicon Valley, drives this belief that we will make it work. But we’re going to see lot of companies fall foul of this.” |
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