'A conspiracy, not fraud': The media system is a mess and everyone's in on it, Washington Post's Jarrod Dicker wants to make advertising faster, Coca-Cola UK talks digital dos and don'ts for new ?10 million campaign, How cocktails became the new food videos,
5 things you need to know | | | | Born in the Blackberry era, Politico Playbook is now forced to remake itself for smartphones and social media -- without its biggest name. Politico is losing its star contributor, Mike Allen, at the most inopportune of times: a big election year. | | | | 'A conspiracy, not fraud': The media system is a mess and everyone's in on it. | | | | In this week's Digiday Podcast, Jarrod Dicker, head of ad product and technology at the publisher, said that ad tech can work when it comes to programmatic, but publishers should be willing to build their own tech where necessary. | | | | Faced with government and consumer pressures, Coke Zero has undergone a total rebrand in the U.K. A look at how the soda brand is approaching digital media with its sugar-free reboot. | | | | Move over, rainbow bagels. The internet may be bingeing on quick recipe videos and hardcore food porn. But cocktails are fast becoming the next digital publishing obsession. | |
| Lucia Moses Born in the Blackberry era, Politico Playbook is cranking up the visuals and remaking itself for smartphones. Politico is losing its star contributor, Mike Allen, who created Playbook and made it a must-read for Beltway insiders. But Playbook has been largely unchanged since it launched; starting July 11, it will get a visual makeover, with a bigger web and social presence to reflect the 24-7 news cycle. "Playbook started in the age of Blackberry, and the world has changed,” Politico digital editor Blake Hounshell said. |
| | | Brian Morrissey While much of the focus around the Association of National Advertisers' report on transparency has centered on agencies, it takes two to tango. Clients might act scandalized by the findings of the report, but the truth comes on page 50, when an ANA investigator highlights "client pricing pressure" as a major tributary to the media cesspool. Indeed, years ago, during a confidential meeting in which agency double-dealing came up, a source summed it up for me: "This is a conspiracy, not fraud." Everybody was in on it. Clients need to re-establish a collaborative relationship with agencies in order to make sure these agencies truly act as agents. |
| | | Shareen Pathak Jarrod Dicker, head of ad product at the Washington Post, joins this week’s podcast. He talks about how ad blocking can be an opportunity for publishers to re-think the environment they have created. That means putting resources to figure out ad products, not just content. Dicker’s group is focused on this, creating products like Fuse (Instant Articles, basically, but for ads.) “…the opportunity to be at the forefront of this change is great." | | | | Grace Caffyn Coca-Cola is having a shake-up. It’s launching a ?10 million campaign — it’s biggest in a decade — to promote its revamped sugar-free brand, Coca-Cola Zero Sugar. GB marketing director, Bobby Brittain, sat down with Digiday to see where digital fits in. While there are no plans to move content in-house, Coca-Cola is using “every element” of the marketing mix. This includes a return to its coupon roots, with a digital twist. |
| | | Lucia Moses Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second, sound-off, instructional videos Facebook is pushing in users' news feeds. |
| Nielsen Great, you drove a visit to your site! But… did it lead to a sale? And was it that last click that sealed the deal? Or that auto-play video view that convinced a consumer that they had to have your product? Was it something else entirely? Let's rewind the clock to see what you could have done at each stage to put measurement where it should be: front and center. Sponsor content by Nielsen. |
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