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Dec
12

Leadership Insights

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In The Spotlight
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Embrace a One-Word Goal to Provide Focus in the New Year
A single focus fosters alignment and removes chaos, but also be open to that goal evolving as time passes.
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Top Stories
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Is the Worst Disruption Behind Us?
You can build in operational resilience, even if you can't predict what's ahead.
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Four Strategic-Planning Scenarios for 2025
Policy changes make agility essential for manufacturers' success in the new year.
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The Controversy Surrounding DEI Programs in Manufacturing and Beyond
Are these manufacturers throwing the baby out with the bathwater?
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Marketing Minded: Resources for Manufacturing Marketers

THE RIGHT MIX OF RESEARCH TACTICS Effective marketing research is crucial for manufacturers to understand their target audience and make informed business decisions. By leveraging a combination of data-driven and qualitative research methods, we help manufacturers gain deeper insights into their customers' needs, preferences, and behaviors.

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Tips for Manufacturers to Prepare for President Trump's Trade Policies
Assessing risks and planning early will keep companies agile if and when massive changes to international trade policies go into effect.
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Editor's Choice from the IW Archives
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When Your Business Is Growing but Your Leadership Culture Is Stagnant
Too often, the answer to early success is having everyone work harder and longer.
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