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DAILY SCOOP
Why PR pros should care about Musk’s proposed Twitter purchase, Oregon university responds to simulation backlash and corporations remaining in Russia
Also: Quartz removes content paywall.
PR VOICES
4 things U.S. brands need to know before launching in Canada
Here’s how to make sure you don’t fall flat when targeting your northern neighbors.
MEASUREMENT
3 tips for executive dashboard design
How to create simple, clean metrics dashboards that executives want to look at.
BRANDING
Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
A DAY IN THE LIFE
Spool Marketing’s Katie Kierna on the importance of ‘playing the long game’
The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession.
Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism
Also: Baskin-Robbins updates social media to match brand refresh.
CORPORATE SOCIAL RESPONSIBILITY
How client-focused agencies must account for ESG
During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.
CAREER LADDER
Telling your own story: How your comms skills can serve your job search
Here’s how to build a narrative to land your next position — or a promotion.
PR INDUSTRY
How Havas PR rallied global teams to support ‘Save Ukraine’ telethon
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets
Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.
CRISIS COMMUNICATIONS
3 crisis communications lessons from the Academy’s Oscars slap response
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
DIVERSITY AND INCLUSION
Why your DE&I efforts should include size representation
Altering our day-to-day language around body inclusivity is the first step toward meaningful company-led change.
5 rules for accurate and clear ESG reports
Done well, these reports can be a crucial tool to build trust with audiences.
Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse
Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.
Ragan’s Workplace Wellness Conference
REGISTRATION NOW OPEN
Join us August 16-17 at the Hyatt Regency in Chicago for a unique event focused on workplace wellness. We’ll take you under the hood of top companies and their wellness initiatives -- so you can implement strategies that will boost morale and retention at your organization.
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