| Are Journalists the new Influencers? Are we living in a world where this is actually a question?
Journalists are supposed to be the source of record and truth for all things. There's an entire industry that relies on simply 'pitching' journalists - holding one's breath until they send you a response. It's a one in a million chance that you'll get on their radar...but yet we all do it everyday.
Then comes this new thing called influencers. Social media aficionados that change our purchasing behavior...well wait a minute, isn't that what journalists are supposed to do?
Recently Insightpool's CEO was featured in PR Week, and after the interview the subject garnered a great deal of controversy.
Everyone has a different opinion on this subject, and we want to hear from you (and anonymously publish all the results next week). Are Influencers the new Journalists?
Thank you,
The Insightpool Crew
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