Predictions versus realities: Digiday takes a look back at 2021

As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021.

December 31, 2021

Predictions versus realities: Digiday takes a look back at 2021. Other things to know about Standardized data-driven linear buying at scale is providing the functionality needed to make planning, transacting and measuring campaigns on linear TV a scalable reality. Sponsored by Xandr. Download this new guide to learn how marketers at major brands are keeping ads relevant and measurements accurate even as privacy tools and regulations evolve. Sponsored by Google. From Digiday's sister brand, Glossy: The speed at which fashion and beauty brands bring new products to market has become a critical factor of success. Sponsored by Scalefast. Top Stories What Comes Next Predictions versus realities: Digiday takes a look back at 2021 As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021. howdy! Gaming & Esports 'You want to be the brand': As games become a driver of fandom and media consumption, individual creators wield the most influence It’s more important than ever for brands and marketers to understand why and how people play the games they do. Sponsored by Scalefast The beauty, fashion and luxury brand’s development handbook From Glossy: The speed at which fashion and beauty brands bring new products to market has become a critical factor of success. Advertisement howdy! Coronavirus Fallout Here's how 2021 went for publishers in five charts Publishers entered 2021 hopeful that they’d be able to get back to something normal-seeming by the end of the year —It didn’t quite turn out that way, Sponsored by AdColony Unlocking Android versus iOS differences is unlocking in-app marketing opportunities Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. howdy! Gaming & Esports 'Brands follow where people are': An oral history of the evolution of in-game advertising As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated. Advertisement Sponsored by Yahoo Marketing teams are navigating a new era of CTV measurement To improve transparency in the CTV space, marketers are diversifying their approaches to measurement and metrics. howdy! Strategizing for the Future Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday's top trends for 2022 Digiday’s editorial team discusses trends they’re keeping an eye on in 2022. howdy! Marketing on Platforms 'A future-proofed way to reach people': Why Hydrow rowing company is rethinking its media mix with OOH and video To keep up with changing shopper habits, Hydrow fitness brand looks to full-funnel marketing strategies. All Latest Stories Strategizing for the Future Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022 Digiday's editorial team discusses trends they're keeping an eye on in 2022.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend