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Digiday's latest research
The five-day in-person office workweek is dead
Even with many employers’ (and employees’) fall plans in flux, one thing is clear: Thefive-day office workweek is dead in the media industry, according to new Digiday+ research. Read more here.
Publishers are much less worried about the coming cookie changes than brands and agencies
Several months of preparation for the coming cookie-pocalypse appear to have brought publishers somepeace of mind. They have not had quite the same effect on brands and agencies, according to Digiday+ research. Read more here.
Commerce is now a revenue stream for a majority of publishers
To stay on track during the bumpiest stretch of last year’s pandemic, lots of publishers were forced to focus onsimple revenue tactics. Even as things began to open back up, it led to more and more publishers at least giving affiliate commerce a try for the first time, according to Digiday+ research. Read more here.
