All-white bathrooms are getting drenched in color | Prep agents for opportunities outside selling homes | Infographic: 8 social marketing tactics to drive revenue
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Best Practices in Sales & Marketing
Prep agents for opportunities outside selling homes The average real estate pro has eight years of experience—which means most haven't seen a market slowdown before. Brokers can teach agents creative ways to make money beyond the buying and selling process. Full Story: REALTOR® Magazine (3/1)
This infographic from MDG sets out eight components that marketers should incorporate into their social marketing to drive revenue. How to devise a clear social strategy, conduct an audit, develop the right content skills and measure performance are among the elements explained. Full Story: MarketingProfs (free registration) (3/2)
You may have a bucket list, but what about a "you" list? Watch speeches and presentations by top performers in your field, talk yourself up and give little weight to negative feedback and establish one metric to measure your behavior by if you want to boost personal development efforts, writes Paul B. Thornton. "Achieving your personal best requires you to keep learning and evolving as a person," Thornton writes. Full Story: SmartBrief/Leadership (3/3)
Real Estate Trends
Low inventory supports home price stability, experts say Experts say that home prices will remain stable through March, though there will be some variations based on location. "Inventory is still low, adding fuel to the fire and making the market more competitive as buyers compete for limited options so I expect that that will push prices up at least a little in March," says Zillow senior economist Jeff Tucker. Full Story: MarketWatch (tiered subscription model) (3/5)
Housing developments respond to green incentives Geothermal heat exchange is reducing energy costs and the impact of new housing developments on the environment, and federal incentives could enable the rollout of this technology nationally. Developer Douglas Gilliland's Whisper Valley community in Texas is seen as a model. Full Story: The Hill (3/6)
Technology & Innovations
The evolution of robot vacuums Once an idealistic but cumbersome gadget—which was mostly out of reach for the everyday consumer—the robot vacuum has come a long way in advancement and accessibility. Full Story: REALTOR® Magazine (2/7)
Companies, employees find advantages to remote work Remote and hybrid work has become a fixture in the post-pandemic economy as employees are loath to give up the perks of working from home and companies remain reluctant to force their workers to return to the office. Companies are also finding that besides making their workers happy, remote work can be more cost effective and broadens their recruiting pool. Full Story: CNBC (3/3)
Fair & Equitable Housing
Idaho city sees rise in duplex proposals Bellevue City, Idaho, recently made it easier for developers to build multifamily housing and is now seeing more applications for duplexes. Previously, multifamily developments on small lots were limited to affordable-housing projects. Full Story: Idaho Mountain Express and Guide (3/5)
Legislation & Regulation
Fed's Bostic, Waller favor further rate hikes Raphael Bostic, president of the Federal Reserve Bank of Atlanta, stressed the need for a "slow and steady" approach to interest rate hikes and signaled support for two more 25-basis-point increases before a pause. Separately, Fed Governor Christopher Waller said the central bank would need to raise rates above previously anticipated levels if consumer spending and a strong labor market continue. Full Story: The Wall Street Journal (3/2),Reuters (3/2),The Associated Press (3/2)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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