From Tom Hardy to Jennifer Lawrence, sharply dressed celebrities are hard to miss. They’re everywhere — on Twitter, Instagram, news websites and more — but their expensive wardrobes are simply out of reach for many shoppers. New software makes those online photos shoppable, though, and retailers can offer consumers clothes and accessories from their existing selections that seemingly match a celebrity’s wardrobe. Here’s how retailers and content providers can take advantage of contextual marketing in celebrity photos.  Read More...

Grocery retailers have been selling groceries through brick-and-mortar stores in communities across America for years. But, with the emergence of eCommerce retailers that sell groceries — like Amazon and Jet.com — grocers like H-E-B have to up their games and meet consumer demand for more digital features. As consumers look to buy their groceries from channels beyond the aisle, here are five features they want grocers to offer.  Read More...

Social media company Snap shares snapped to attention on the heels of a strong Q4 earnings report, one that showed traction on the top line, significant gains in users and a narrower loss than Wall Street had expected. Busted IPO no more?  Read More...