Email personalization begins with using the customer’s name. Variable tags help you efficiently achieve this. You can then go from there and use more advanced personalization techniques. Read the article to learn how to use these tags and how to avoid some common mistakes.

How can we set ourselves up for success in 2020? Set the right strategy, the most effective tactics, a gratifying intention? To help you get off on the right foot, let’s take a glimpse back at your peers’ favorite MarketingSherpa articles of 2019.

Daniel Burstein, senior director of content and marketing for MarketingSherpa, outlines three broad price positioning options for an e-commerce sale. Learn a simple mental framework to help you address your pricing challenges and opportunities.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines