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| John, All marketing activity eventually drives customers to a pivotal moment – to purchase or to abandon the process. When making that purchase consideration, the customer is weighing the cost versus the value. A key (but not sole) element of cost is price. So in today’s MarketingSherpa article – Pricing Strategy: Seven factors marketers can leverage to increase sales – we explore important factors to consider when determining how to communicate the price of your products. Read on to learn from a diverse array of sources, including a professor from U.C. San Diego who studies pricing, buzzy tour company startup Museum Hack, and an ecommerce site that sells live insects. Here’s to your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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