Also: How advertisers are building up cannabis ad budgets As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks.
| As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. This is the final article in our six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. Take a look at the full series. Additional coverage: Cannabis restrictions are becoming increasingly lax and cannabis brands are looking to capitalize on that. Pubmatic has announced the launch of Activate, an offering that lets buyers "execute non-bidded direct deals on PubMatic's programmatic platform" to access video inventory, including connected TV. Pitching new business is the lifeblood of any agency. Churn is constant, so filling the new-business pipeline is essential. But equally true is how truly grueling and unsatisfying the process is. More in this Digiday+ Media Buying Briefing. While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that agencies have lost the plot line when it doesn't empower the people in positions of authority to effect meaningful change. YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket by appealing to them through the league's YouTube channel and influencer marketing efforts. As businesses explore live shopping features, video commerce platform Firework is launching a generative AI solution to increase consumer engagement and drive conversions — even after the livestream ends. Other things to know about Is your company a great place to work? Enter the WorkLife 50, WorkLife’s annual list of the best companies to work for in 2023. Submit by this Friday, May 12 to receive the best rate on entries. As content marketing across owned-and-operated channels matures, teams are turning to tools and skill sets that will help bring the story of products, people and customers to life. Sponsored by Foundry 360. Treating data as a commodity is neither effective nor accurate. Strategic brands see data as the foundational piece of their campaigns — not a supplemental afterthought. Sponsored by Alliant. | | |
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howdy! | Sponsored by Unruly | | How broadcasters are navigating the new TV upfronts | | Broadcasters are combining tools to tackle the evolving TV upfronts as programmatic advertising and the increasing adoption of CTV continue to shape the space. To overcome challenges such as viewership fragmentation, they’re leaning on cross-platform planning tools to make more informed decisions. | | |
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