Fresh from winning multiple stages of the Tour de France and dominating the podium of the Giro d’Italia in 2020, one of the top ranked and most exciting young teams in professional road cycling will be known as Team DSM from 1st January 2021. DSM’s strategic objective in partnering with one of the world’s leading cycling teams in the UCI WorldTour is to increase public engagement in the importance of the health of people and of the planet, in line with the company’s purpose. Building on an existing innovation partnership with DSM that has grown over the past half a decade, Team DSM will continue to ‘Keep Challenging’ by taking their technology, equipment and nutrition to a whole new level. DSM will support the Men’s, Women’s and Development programs equally to become the best that they can be – inside and out. Find out more about our new partnership here and follow the Team Launch live here. |