| April 28, 2021 | 📖Today is National Great Poetry Reading Day. A Message from Salesforce The Guide to Order Management Learn how order management can meet and even exceed your customers’ expectations — from checkout to fulfillment. Download Now... Webinar: Streaming Video + Ebook Fraud Is Booming in the New Age of Ecommerce Covid-19 has accelerated consumer ecommerce adoption. Online shopping is booming. Unfortunately, that dramatic growth ushered in a new wave of fraudsters. In this 20-minute streaming video and ebook, we'll address "frictionless" fraud detection, critical data elements, barriers to success, and more. Instant Access... Using a Smartphone for Stellar Product Photos Manufacturer-supplied photos are not the greatest. Professional photographers can help tell a product’s story. However, photo sessions are cumbersome and pricey. Need an alternative? Consider a modern smartphone. Digital Advertisers Need to Pivot The end of third-party cookies and the beginning of opt-in user tracking in Apple’s iOS devices have some advertisers worried, but pivoting toward first-party data and better customer experiences may lead to even more success. 13 WordPress Plugins for Membership Subscriptions A membership plugin can transform a WordPress site into a resource for subscription content, courses, a paid community, and more. Sell one-time or recurring access to specific posts, digital downloads, and even custom capabilities. The Retail Omnichannel Imperative In 2021 and beyond, successful retailers with physical stores will likely become powerful omnichannel sellers as shoppers choose merchants with superior end-to-end buying experiences. 8 TikTok Ideas for Engagement In "11 TikTok Video Ideas for Merchants," I offered options to promote products. But there are other ways to attract and engage prospects on TikTok. Here are eight TikTok engagement ideas for all types of businesses. 📊 Ecommerce Chart 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Sign Up for a Free 30-Day Trial.(No credit card required.) April 29: The Shop-by-text Revolution Is SMS the future of ecommerce? May 6: How Jordan West Made SMS His Top Owned Channel Using text messaging for ecommerce, with CEO of Little & Lively apparel. 🎙 'Ecommerce Conversations' Podcast Personal-care Founder: No More Petrochemicals Home Gym Provider Overcomes Supply Disruptions, Thrives Subscribe to the podcast. 🎯 Industry IQ Resources from our partners. How to Sell in Instagram Stories Retarget Online Shoppers with Direct Mail You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients. --
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