What if you treated yourself like a product? View in browser
        
John,

You know, I’ve heard a lot about personal branding. And I don’t necessarily disagree with it, per se.

But I think it doesn’t go far enough.

You’re not just a brand, you’re a product. Just as marketers should influence not just value communication but also value delivery, you can’t only consider how you’re personally positioned in the market – you must also deliver.

With all the focus on your marketing plans for your company, it’s easy to overlook that January is a great time of year to set the strategy for your personal product – in other words, your professional development goals.

There are many resources out there to help you grow professionally. Here are a few I plucked from our 20+ years of content that I thought you might find helpful: Here’s to you,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute

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