| News, products, marketing and merchandising tips for the
front end of community pharmacies
| | Personal Space, Please
COVID cases are on the rise again, and while there are no mask mandates or social distance requirements, people still want to maintain safe distances from potentially ill individuals. Create more personal space for your customers by removing free standing floor displays! Move the display or the contents of the display to an endcap. Free standing displays gravitate to lean up against a pole shrinking the space between two fixtures and/or cramping the start and end of an aisle.
| | | Allergy relief
As the cold and moist air starts to move in, people start spending more time indoors, and mold allergy becomes a threat. Boost the inventory and promote your store brand antihistamines: don't cut out the major brand names. Do merchandise and use signs to promote your preferred generic brand. A little 60-second video on your business Facebook page, Instagram or TikTok, letting people know about your allergy relief choices, will go a long way. Post that video today, before you forget.
| | | How Scary is Your Halloween ROI?
Did you take great notes from last year's Halloween? I suggest you get your Halloween decorations and candy on the shelves as soon as possible. If you haven't ordered your Halloween candy yet, maybe you shouldn't do it at all. If you do, expect single-serve candy like Reese's peanut butter pumpkin to do "just ok." When it comes to the bag, and boxed candy, continue to avoid the seasonal packages... and check out my Halloween worksheet.
| | | Picture with a point
NCPA's former front-end guru, Gabe Trahan, recently sent this picture of a billboard for an independent pharmacy boldly positioned right outside the doors of a chain competitor. Want more clever ideas and tips like this? Join Gabe for his session, Remodeling Your Pharmacy (and Your Mindset) for Growth, at the 2023 NCPA Annual Convention. Register now!
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* More from Hamacher Resource Group * | Monthly Retailer Category Tips — Cold & Allergy
Prepare for the upcoming cold & allergy season with these insights and tips to update your department. Read More...
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Front End Resources for NCPA Members
Being a member of NCPA means you have access to a treasure trove of helpful hints, tips, and resources to make your front end more profitable! Download One-Pager Tips on a variety of topics. The Overhaul of Fame galleries contain hundreds of photos to inspire you, from effective signs to successful end-caps and everything in between. Finally, you and your staff can access several staff training videos that will help you take an objective view of your store, both inside and out!
This wealth of knowledge is due to the fantastic photos, ideas, and suggestions we receive every day from NCPA members like you.
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