The curation buzz is no longer just talk — it's shaping the market, especially in M&A. Case in point: Experian snapping up Audigent.This week's Digiday+ Media Briefing looks at publishers' strategy on Bluesky (or lack thereof) and how that compares to what they're doing on X and Threads. Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms. As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks. Other things to know about Join us for the Digiday Media Buying Summit, taking place March 12-14, in Nashville to connect with media buyers as we explore the latest trends and strategies shaping the industry. Secure your passes now — prices rise January 8. The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost. Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns. Sponsored by Simpli.fi.
By focusing on privacy-first strategies in conjunction with contextual advertising, advertisers can build trust with consumers while still achieving their objectives.
Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still “small potatoes” when it comes to referring traffic to their sites.
As brands build their performance marketing mix on the open web specifically, they are prioritizing connected TV and OTT as their leading channels, along with contextual targeting as their primary strategy.
Screenvision Media and Spotlight Cinema Networks have formed the Cinema Programmatic Alliance, which aims to make their inventory available to advertisers and agencies placing dollars through programmatic firms.
In August, Comscore released data indicating that Overwolf had become the fourth-most-visited gaming property in the United States, surpassing the platforms of competitors such as Activision Blizzard and Epic Games.
