Lately, media companies including The New York Times, ESPN and USA Today have rolled out ad products they say can match ads to people that are most likely to resonate based on feeling and emotion. In our latest podcast, The Guardian's CEO David Pemsel talks about the path to breaking even, the relationship with the duopoly and more in this episode. Edited highlights below. Publishers have struggled to get visibility on who is buying their inventory for the last two weeks, due to what many claim to be an unusually long Google Ad Manager outage. For Digiday+ members: With established ad products, YouTube can also be a reliable source of recurring ad revenue. But as YouTube's own homegrown stars have come to learn over the past decade, building a business on top of YouTube remains tough Join senior executives at NBC Universal, the NFL, the Food Network and more to explore how new players (like Netflix and Amazon) are influencing consumer behaviors and evolving business models at Digiday Hot Topic: The Future of Entertainment, taking place on Oct. 25 in the heart of Los Angeles, California. Register now to take advantage of our early rate on passes (this offer ends Sept. 20). |
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| Lucia Moses Media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods. |
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| Aditi Sangal “I don't think we could ever be complacent to say with certainty that readers will continue to contribute.” |
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| Sponsored Content Oracle and Netsuite Ads now compete with individuals' lives, rather than just other ads, for attention. Clients want international campaigns to reach customers locally and personally. Brand still matters but the new media landscape requires marketers to consider brand-building in different ways. Sponsored by Oracle and NetSuite. |
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| Jessica Davies Publishers have scrambled to pull reports and forecast ad revenue after an unusually long Google Ad Manager glitch. |
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| Sahil Patel Here’s a reminder that YouTube is still, first and foremost, a great business for YouTube, and less so for its creators. |
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| Sponsored Content Nativo When Bill Gates first declared that "content is king" in a 1996 essay, he couldn't have known just how right he would be. Today's marketers intuitively and unquestioningly understand that they need content. However, once they create that content, they then have no idea how to measure the return on their investment, much less determine what types, lengths, formats and placements work best. Sponsored by Nativo. |
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| Sponsored Content imre Athletes are much more than the feats we see them display on the field. In today's hyper-connected world, athletes are their own brands, and the forward-thinking ones see the opportunity early to build a brand through their endorsements, interviews and perhaps most potently, their large social media followings. Sponsored by imre. |
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