Promises and pitfalls of voice technology in marketing Just AI CMO, Yulia Ryzhikh, discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the industry.
ClickZ Daily: February 5, 2020 |
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| Happy Wednesday! Today we have Yulia Ryzhikh, CMO of Just AI, discussing the rising influence voice technology in marketing today. With users trying to find every possible way to avoid the advertising noise, the struggle for ad space continues. The price tag is going up, but the effect is wearing off. This is where voice technology has emerged on the scene for marketing, with convenience and reinvention of the user experience. Yulia presents some ‘best use’ examples and addresses the challenges the tech holds for the industry. We also have EMX CEO, Michael Zacharski, addressing transparency and encouraging open industry conversations about the fees involved in the ad buying process. Also ICYMI: Suzy, a leading on-demand consumer insights platform, announced the closing of $12 million in Series C funding, led by Bertelsmann Digital Media Investments. AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. The CDP industry grew a healthy 19% in the second half of 2019 but acquisitions, new funding, and asset sales all signal creeping consolidation, according to the CDP Institute’s latest Industry Update. Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. |
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Ecommerce & Sales Yulia Ryzhikh CMO at Just AI, Yulia Ryzhikh discusses voice technology in marketing, presents phenomenal examples, and addresses the challenges it holds for the industry. |
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Digital Advertising Michael Zacharski EMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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| Digital Marketing Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and streamlined way. Download now |
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