‘The ground is constantly shifting below these companies who are trying to comply,’ said Pollyanna Sanderson, policy counsel at the Washington DC-based think tank the Future of Privacy Forum.
| U.S. voters in California voted on Tuesday night to pass Proposition 24, otherwise known as the California Privacy Rights and Enforcement Act. This move will expand the state’s current online consumer privacy protections and remove its biggest area of ambiguity for publishers. The CPRA will replace the current California Consumer Privacy Act, which only took effect this year. “The ground is constantly shifting below these companies who are trying to comply,” said Pollyanna Sanderson, policy counsel at the Future of Privacy Forum. “Now it’s shifted further.” Read more below. Here’s what publishers need to know about the forthcoming CPRA and how it applies to their businesses. Marketers are braced for a period of when policy impacts can change overnight and post-lockdown shopping flips from one channel to another. Bustle Digital Group is trying to recreate the holiday shopping experience online this year with its three-week-long Shop Holiday virtual bazaar. Other things to know about We’ll go deep on everything from creating an effective product page to crafting your digital shelf at the Amazon Strategies Virtual Forum. See what else we’ll be covering and secure your spot today to gain actionable insights from Vita Coco, Publicis, Dentsu and more. In this new video interview, Laura Froelich, head of U.S. content partnerships at Twitter, offers insights into how publishers have pivoted their content strategies to fit a new at-home world of sports and entertainment. Sponsored by Twitter. | | |
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