Prospect's perception gap | Inspirational guide for uncertain times | Marketing data case studies

In Episode 3 of The Marketer as Philosopher, Flint McGlaughlin uses a product tag along with a pair of case studies to help you close the gap between the value your products deliver and the value your customers perceive. Watch now to discover how to see conversion opportunities through the mind of the prospect and learn five practical ways to increase perceived value and achieve your marketing results.

We live in uncertain times. If you weren’t facing the current global uncertainty, you would feel it from somewhere else. Your company. Your industry. The technology you use. The business partners you rely on. Read on for advice to help you succeed in any environment.

Analytics and metrics tools are filled with different types of data. Some, like traffic or audience, seem to be straightforward descriptors even if you are relatively new to marketing. Others are a little less obvious. In this blog post, we provide a quick explanation of an important but unclear data term.

We live in an era of “data-driven marketing.” Great buzzword, but what does that look like exactly? Take a peek into the efforts of your marketing peers in this article.