As more ads are being served on connected TVs, publishers, platforms and streaming services look to sell a larger share of the available impressions.
| Publishers’ preferred connected TV advertising model is to split their ad inventory, not their ad revenue, with the connected TV platforms and free, ad-supported streaming TV services they rely on for distribution. However, such arrangements can feature their own complications as publishers, connected TV platforms and free ad-streaming TV services look to capture a larger share of the ad dollars shifting to streaming. Read more below. As more ads are being served on connected TVs, publishers, platforms and streaming services look to sell a larger share of the available impressions. Business Insider has created hundreds of millions of reader IDs where it maps first-party data that isn’t personally identifiable, but still provides in-depth insights into reader behaviors to create effective targeting segments for marketers. Like all publishers, Vox Media is looking to events as a way to diversify revenue. Its food site Eater has spent the past year bulking up its experiential offerings, ranging from evening wine and book clubs to a daylong summit that capitalized on its eight-year-old "Young Guns" franchise of up-and-coming talent in the food world. To figure out whether the unified company of Vice Media and Refinery29 will actually become more competitive, Digiday spoke to five media agency sources about the announcement and whether it changes they'll both stack up. Other things to know about Join leaders from Wavemaker, Havas, MediaCom and more at the Digiday Media Buying Summit as they dive into how they are handling increased competition -- across platforms, within agencies and with the rise of new in-house media buying teams. AI-driven marketing tools often cause the exact same problems they purport to solve — especially data silos. In a new webinar, learn how to apply AI to marketing without simply creating more work for yourself. Sponsored by BlueConic. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | How Business Insider is preparing for life after third-party cookies | | The publisher has created hundreds of millions of reader IDs, against which it maps first-party data that isn’t personally identifiable, but still provides in-depth insights into reader behaviors, interests and intents to create effective targeting segments for marketers. | | |
| Sponsored by PubMatic | | How many ad tech partners is too many? | | For many marketers the ad tech ecosystem is a confusing jungle, and cutting down on ad tech partners has been the only way to make sense of it. Take this quick survey and tell us: What are you doing to simplify things? | | |
howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The Rundown: What publishers think of the demise of the third-party cookie | | Publishers aren’t exactly known for keeping ahead with privacy or regulation changes. But the demise of the third-party cookie seems to have spurred them into action. At the same time, change is not as welcomed at the industry’s biggest marketer conference, where small brands are conspicuous by their absence. | | |
| Sponsored by Bannerflow | | Survey: The state of in-housing in 2020 | | In-housing is no longer a mere trend, but a crucial aspect of modern marketing. For a $5 Starbucks gift card, take this survey and help us to identify how in-housing will develop in 2020. | | |
howdy! | Publishing on Snapchat | | How Channel 4 is recutting TV shows for Snapchat | | Part of the appeal of Snapchat for Channel 4, which currently has five Snapchat Shows including “First Dates Hotel” and “Celebs Go Dating,” which are recut versions from its linear programs, is the retention rate. | | |
howdy! |
