Scale matters: Advertisers are opting for Instagram over Snapchat, OH at the Digiday Brand Summit: 'We have a power struggle', ‘Start small and justify’: Inside Tumi’s programmatic evolution, Daily eNL
| Lucia Moses A publisher’s Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. |
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| Tanya Dua Instagram Stories not only has more people using it daily versus Snapchat, but it is also increasingly attracting more ad dollars. |
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| Sponsored Content Deseret Media One key to getting the most value from sponsored content is choosing distribution channels where authentic audience response will generate viral lift. No channel offers this opportunity better than social media. Deseret Media’s FamilyShare brand tapped the power of social to for clients as diverse as Ava Smart Bracelets and The Weinstein Company. Sponsored content by Deseret Media |
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| Shareen Pathak This week, in Charleston, South Carolina, Digiday gathered together executives from top brands to discuss the challenges they face in building brands in a new digital age. |
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| Yuyu Chen The luxury luggage brand started building its in-house programmatic capability around six months ago. |
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| Sponsored Content Deloitte Digital Every marketer knows that customer-centric companies are winning in our digital world. For marketers, these trends are upending their old adage from "Branding is everything" to "Everything is branding." That simple flip of words may seem like just a nuance, but it has huge implications for the modern CMO. Sponsored content by Deloitte Digital |
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| Sponsored Content oneAudience With 52 percent of all internet activity now taking place on mobile, brands are learning to prioritize mobile platforms when taking consumers down the path to purchase. Using the likes of geo-fencing and beacon listening, auto brands in particular are reaching out to consumers while they are near, and even in, car dealerships to send push notifications and highlight products. Here's how an Audi dealership's been doing it. Sponsored by oneAudience |
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