Media organizations have ramped up their climate coverage, but do advertisers care? Speaking to leading publishers, it seems like the results are mixed. “Signaling these priorities to employees, partners and shareholders has become as important as marketing to consumers,” said Brendan Spain, vp of advertising for the Americas at the FT. Read more below. Other things to know about | |
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Top Stories | | Ivy Liu |
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| | BBC, Bloomberg, Financial Times, Group Nine Media and The Economist are seeing more interest from advertisers around climate and sustainability content. | |
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howdy! | | You may have heard the term “crypto” or “blockchain” come up during a recent business meeting and felt like a fish out of water. This guide will help both media execs and marketers prep for the expected blockchain revolution. | |
| | As consumers become more intentional with their time, the fan experience is also transforming into a more mindful journey than ever before. | |
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howdy! | | Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. | |
| | Marketers are focusing on digital out of home as a brand- and data-safe channel, and an increasingly essential option as the audience and privacy landscape continues to evolve. | |
howdy! | | Among publishers with affiliate commerce businesses, close to a third of them are skipping one of the most common paths to monetization. | |
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| | Take this survey and tell us about the state of media diversity – how has staffing, budget and creative changed when it comes to diverse representation? We’ll send you a $5 Amazon gift card. | |
howdy! | | How FaZe Clan is planning for its next stage of growth after going public. | |
howdy! | | Marketers are also increasing the investment in influencers and creators for this holiday season, according to influencer marketing and agency execs. | |
| | Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. |
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