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Publishers Can Now Use Video Ads Through Google’s AMP Pages Creates another source of revenue By Marty Swant In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability...
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Twitter Hires Former Ad-Tech CEO as General Manager of Revenue Product Bruce Falck joins the social network from Turn By Marty Swant Twitter has hired the former CEO of the programmatic ad-tech firm Turn Inc. as its new general manager of revenue product Bruce Falck, who left Turn in April after it was acquired by Amobee, will join Twitter at a time when the company is making a number of changes its revenue department as it looks...
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Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement Could improve creative and targeting By Lauren Johnson As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing. Here's how the tool works: When brands login to their account, an icon overlays each Pin that breaks down the post's engagement. When clicked on,...
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What Marketers Can Do to Improve YouTube’s Major Diversity Problem Among Its Influencers People of color make up just 14% of the top channels By Austin Null I was recently talking to a major brand about providing them with an influencer for a campaign it was developing. My company, Divergent Media, is, among many things, an influencer marketing agency that works exclusively with influencers of color to provide brands with targeted, diverse creators for their campaigns. That being said, the brand wanted...
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Twitter Co-Founder Biz Stone Is Rejoining the Company to Shape Its Culture He returns 6 years after his departure By Marty Swant One of Twitter's papa birds is coming back to the nest. Biz Stone, one of Twitter's co-founders, will be rejoining the San Francisco-based company in a few weeks with a focus on helping guide company culture and shaping its image externally. In a post published today on Medium, another company that Stone co-founded, Stone said...
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Marketers Are Getting More Sophisticated in Dissecting Foot Traffic PlaceIQ launches mobile data dashboard By Lauren Johnson A few years ago, marketers touted the promise of location-based ads to zap smartphone-wielding consumers with relevant offers and coupons. Now armed with billions of data points, location firms are keen to sell their stats to let brands analyze the data for themselves. Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands...
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An Ad-Tech Firm and a Survey Player Want to Improve Programmatic Buying by Pre-Screening Audiences Could be useful for the 2018 midterm elections By Christopher Heine Can consumer surveys help programmatic advertisers better understand the audience that they buy before actually spending any money? Lotame and Survata think so, as the two digital companies today are announcing a partnership to create what they are calling a segment validation product. Here's how it theoretically works: Lotame, a data management platform (DMP) for...
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