In the past couple years, Twitter has worked to position its platform as a destination for livestreaming video. But some news publishers tell Digiday that Amplify's brand safety rules make it difficult for them to monetize their breaking news videos there. Read more below. Other things to know about - To stay on top of disappearing cookies, regulations and election-related inventory demands, marketers and publishers are taking more steps to boost their internal bandwidth and solidify their external partnerships. Sponsored by Nexstar Digital.
-
| | |
|
| Top Stories |  |
|
| Publishing in the Platform Era | | | | The platform’s brand safety rules have cost some publishers the ability to monetize video on the platform for months. | | |
|
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Those thinking that TikTok might want to topple the agency model aren’t necessarily wrong, but it’s doubtful that TikTok could even manage to do it successfully. | | |
| Sponsored by resonate | | | | Abundant data doesn't automatically make a brand’s story relevant to consumers. Join us on Feb. 20, at 11 a.m. EST as we explore how some brands are using AI to boost their customer insights. | | |
| Advertisement |  | | |
howdy! | DTC Era | | | | The rise of DTC companies’ use of texting to keep in touch with consumers has many organizations worried about flooding the channel. That’s why some of them are aiming for moderation rather than overcommunication. | | |
| Sponsored by Permutive | | | | Privacy laws and the death of third-party cookies are making it tricky for publishers to develop effective data strategies. In a new webinar featuring BuzzFeed’s director of data partnerships, learn seven steps for preserving data-driven ad revenue. | | |
howdy! | The Confessions | | | | As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what’s working — and what’s not. Communicating how to fix what’s broken is difficult, says one consultant in the latest Confessions. | | |
| Advertisement |  | | |
| Sponsored by Hotwire | | | | The kids born in the past decade — aka Gen Alpha — are already making important consumer decisions. Marketers are getting serious about engaging with them. | | |
howdy! | The GDPR Impact | | | | With third-party cookies on the way out, publishers are becoming the gatekeepers of some of the largest authenticated audiences online. | | |
howdy! | Publishing in the Platform Era | | | | Publishers with sidelines of crafting content about businesses’ policies and regulations are now also selling their services to corporations that are eager to improve their image and appear socially responsible. | | |
| | | | | Bustle Digital Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." |
|
|
