Publishers feel the fatigue of testing alternative IDs

Also: Salon.com CRO takes programmatic into his own hands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Publishers in the United States are still contemplating what comes after the end of third-party cookies.

June 27, 2023

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies Publishers in the United States are still contemplating what comes after the end of third-party cookies. Additional coverage: Salon.com CRO Justin Wohl is taking the issues of the programmatic open marketplace into his own hands. Marketers' focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven. More in this Digiday+ Marketing Briefing. Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop music. Mattress Firm is betting on its original content strategy to not only boost brand awareness but position itself as a retailer with expertise on sleep. ICYMI: With privacy restrictions tightening, agencies are faced with having to step up their privacy practices this year. Other things to know about Time is running out to join us for the Digiday Publisher Golf Outing happening just outside of NYC on July 13. Secure your spot today, there are only six spots left. At this stage in CTV’s evolution, providers can largely determine how they want to track and present results to advertisers. Sponsored by Tatari. A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they welcome in-game advertising experiences that feel connected to their gaming experience. Sponsored by Activision Blizzard. Top Stories Ivy Liu Life Beyond the Cookie U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies Publishers in the United States are still contemplating what comes after the end of third-party cookies. howdy! The Programmatic Publisher How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping CRO Justin Wohl is taking the issues of the programmatic open marketplace into his own hands. Sponsored by Best Buy Ads How RMNs and agencies are working together Agencies are increasing brand visibility and driving sales by leveraging RMNs to reach target audiences in relevant contexts. Advertisement howdy! Brands in Culture Marketing Briefing: In uncertain economic times, marketers are getting back to the 'fundamentals' The focus on basics is likely a symptom of the current economy, according to agency execs and marketers, who say that when times are tough marketers are not only made to do more with less but rely on what’s proven. Sponsored by Quantcast Guide: Engaging the connected consumer with CTV Marketers use data to personalize each connected touchpoint for consumers, including CTV. howdy! Beyond Ads Sprite tries to reach Gen Z, millennials with QR codes, social spend honoring hip-hop's 50th anniversary Beverage brand Sprite is diversifying its media mix to appeal to Gen Z and millennials while marking the 50th anniversary of hip-hop music. Advertisement Sponsored by Infillion Preparing for post-omnichannel marketing As consumer behaviors shift, such as customers comparison-shopping in-store with their smartphones, marketers are adopting a more customer-centric approach that prioritizes individual experiences. howdy! Audio Anywhere Why Mattress Firm bets on original content like podcasts to prove its expertise in sleep The 37-year-old chain is in the midst of the second season of its podcast, “Chasing Sleep,” in partnership with iHeartMedia, which has surpassed more than 100,000 downloads. howdy! The Programmatic Marketer WTF are made-for-advertising sites (MFAs) With each passing day, MFAs grow more refined, perpetuating a lucrative grift that shows no signs of abating. All Latest Stories

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