“Partners are being more open and transparent than ever before about who takes clicks where and are offering to be independently audited,” said a second publishing executive.
| As businesses and people don't pay bills, there is the counter-reaction of entities protecting themselves against being left with bad debt. In publishing, that means publishers fear ad tech vendors defaulting on payments and fearing another high-profile demand-side platform bankruptcy like Sizmek. Read more below. Publishers are giving health checks to their vendors and eliminating those who come up short as potential risks. For Digiday+ members, media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. Wired UK estimates it will grow revenue by 10% in 2020, having downgraded its forecasts for the coronavirus impact. Europe is starting to reopen and for the execs who are back in the office, there’s an adjustment period. A few of the changes include staggered working hours and allowing fewer people in conference rooms. For Digiday+ members, while digital versions of in-person might not attract the same amount of revenue from ticket sales, there is a "route" to the FT's events arm hitting its profit number for the year. Other things to know about New research finds that, in a time of quarantine, products connected to happiness and well-being now make up nearly 40 percent of online sales — placing them behind only essential items like food and paper products. Sponsored by Klaviyo. | | |
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| The Programmatic Publisher | | Publishers guard against ad tech vendors failing | | “Partners are being more open and transparent than ever before about who takes clicks where and are offering to be independently audited,” said a second publishing executive. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | The great recalibration of media | | Media business leaders are looking ahead to what emerges from the wreckage of coronavirus. Expect a leaner, more focused group of businesses. | | |
howdy! howdy! | Sponsored by Resonate | | What media companies need to know about engaging consumers as a global crisis evolves | | During a time of sustained quarantine, more publishers are turning to AI and consumer research to maintain user engagement and preserve ad dollars. In a webinar, on May 13 at 1 p.m. EST, hear from Resonate CMO Ericka McCoy about how publishers can keep up with rapidly changing online behavior and maintain revenue during a time of crisis. | | |
howdy! howdy! | | | Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’ | | Verizon Media's value to Verizon itself isn't just as a media arm that can send user data or benefits back to the conglomerate. Rather, its base of 900 million monthly active users is significant enough to bring value just across Verizon Media's properties, including Yahoo, TechCrunch, AOL and HuffPost, according to CEO Guru Gowrappan. |
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