In a slower ad market, publishers are finding time to update their ad technologies and refresh their sales teams’ programmatic training.
| Publishers are using the quarantine to catch up on programmatic housekeeping, like improving page-loading speeds on their sites, updating their ad tech stacks and refreshing their sales teams on the latest programmatic developments. Under normal conditions, these tasks are difficult to prioritize but with advertiser activity reduced and sales teams grounded, there is the luxury -- well, opportunity -- of time to get the ad ops house in order. Read more below. In a slower ad market, publishers are finding time to update their ad technologies and refresh their sales teams' programmatic training. A slump in out-of-home sales and the lack of live sports has led soda marketers to hit the brakes on TV, ad spend data shows. In under 24 hours, Dana Perino created and launched a new children's digital show for Fox News that has since been expanded to FoxNews.com, Fox Nation, the company’s YouTube channel. As “Zooming” becomes the most common way to communicate, more and more stuck-at-home workers are starting to get frustrated about what they may perceive as a lack of basic manners. Three couples explain the new found challenges of quarantining with the colleague they're dating and continuing to keep it a secret, all while taking client calls and Zooming with other coworkers. Other things to know about Today: Digiday editor-in-chief Brian Morrissey will be joined by Action Network CEO Patrick Keane to discuss how a media company focused on sports betting adapts in an age where sports around the world are canceled. Register here to join us at 12:00 p.m. ET. We’ve assembled the Publisher Partner Coalition, a group of solutions providers offering great terms, no-fee access to products and services and more to publishers in need during these difficult times. Use our new resource to uncover offers to increase revenue, improve your cash positions and more. | | |
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howdy! howdy! howdy! | Future of Work | | Don't lurk, don't eat, please mute: The new etiquette rules of Zoom | | “Lurking” is only part of the problem. As “doing a Zoom” enters our cultural parlance and “Zooming” becomes the most common, if not the only way, to communicate, more and more stuck-at-home and work-from-home employees are starting to get frustrated about what they may perceive as a lack of basic manners. | | |
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