Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to aid acquisition and retention.
November 27, 2019

If original programming can help streaming services like Netflix and Hulu acquire and retain subscribers, why not publishers’ broader subscription businesses too? That’s the goal for a trio of publishers -- Architectural Digest, Barstool Sports and The New York Times -- that are using shows they produce as a sweetener to both draw new subscribers and keep the ones they already have. Read more below.

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