Good morning, Marketer, may you easily make all your deadlines.
Today is the day pumpkin spice lattes go on sale at Starbucks, so fall is unofficially here. As our story today notes, the PSL kicked off a craze that now sells more than $600,000,000 of related products. It also is a great lesson on finding what’s missing in your data.
Speaking of missing, one thing you shouldn’t be missing is The MarTech Conference which is officially less than a month away. It’s got brilliant speakers giving hands-on advice about improving all parts of your marketing game. Also, it’s FREE! See you there.
Constantine von Hoffman,
Managing Editor
