From virtual selling to zero-party data: Putting future shopping trends in context At our virtual conference Econsultancy Live: The Future of Ecommerce, Senior Analysts Rose Keen and Lynette Saunders gave an insight-packed presentation that looked at the major changes and disruptions taking place in online shopping – drawing on findings from Econsultancy’s Future of Marketing and Digital Trends reports – and how retailers can respond to them. Along the way, they highlighted some stand-out examples of brands that are doing great things with customer data, personalisation, and the online retail experience. |