Q&A Citizens Bank: Multisensory marketing that connects brand and community Beth Johnson, Chief Experience Officer at Citizens Financial Group on designing human-first experiences, storytelling, and navigating compliance.
ClickZ Daily: Oct 10, 2022 |
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| Good morning! Throughout 2022, brand leaders have advocated for the untapped potential of multisensory marketing. Now add regulatory mandate to this enigma and engaging audiences becomes just a little more challenging, right? We spoke with Beth Johnson, Chief Experience Officer at Citizens Financial Group, to highlight how the brand designs hybrid marketing experiences for a highly-regulated banking sector. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in to the first episode on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Content & Experience Kamaljeet Kalsi Citizens Financial Group’s CXO, Beth Johnson on designing human-first experiences, storytelling, and navigating compliance |
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Loyalty Will Hanrahan While inflation can erode the value of customers' reward points, a well-designed program can help offset the effects of inflation and keep people frequenting places they might otherwise cut from their monthly budget. Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield Each story requires not only a hero but an adversary to overcome and a beneficiary who will share the goal of the hero. Whilst these characters can be portrayed as a Knight saving the village from a dragon, they can just as easily be portrayed in the context of an organization striving to achieve business goals. Download now |
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| Podcast Benjamin Broomfield Diorio proceeds to offer a formula for growth marketing: Defining marketing actions and investments; targeting strategies that create value; impacting nine customer behaviors; driving business outcomes that impact cash flow; and translating this for the stock market and CFO. Read more |
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| Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
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