Q&A with Des Cahill, Head CX Evangelist at Oracle We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their CX offerings.
ClickZ Daily: February 4, 2020 |
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| Good Morning! Today we have our interview with the Head CX Evangelist at Oracle, Des Cahill. We spoke to Des about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their CX offerings. He says consumers are now in charge of their data and that is putting more pressure on brands to provide relevant and contextual experiences to them. Organizations are also increasingly under pressure to better manage their first party customer data and that’s what’s going to drive this hyper growth in the enterprise CDP market. Also ICYMI: Acrelec, the global leader in customer experience technology for “quick service” restaurants and retailers, has announced plans for a $223 million investment by Glory Global Solutions (International) Ltd, a wholly-owned subsidiary of GLORY Ltd. JumpStory, an AI-based digital content platform, rolled out its AI-powered image search and success prediction tools after securing $1 million investment. Cision Ltd., a leading global provider of software and services to PR and marketing communications professionals, announced that it has been acquired by an affiliate of Platinum Equity in an all cash transaction valued at approximately $2.7 billion. Criterion.B, an award-winning marketing and branding agency, is excited to announce the launch of Swifty, a full-service marketing platform for multifamily properties. Xenon arc, a leading data-driven marketing and sales organization, announced the launch of its enhanced B2B ecommerce offering powered by Magento Commerce. |
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Digital Leaders Mahir Prasad We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their CX offerings. |
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Digital Marketing Barry Levine Five major advertising trade bodies are asking California’s attorney general to delay enforcement of CCPA by six months so companies have more time to comply with the law. Read more |
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| Digital Leaders Kenna Hilburn Liveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in order to lead change. Read more |
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| Digital Marketing Andrew Koperwas The holiday shopping season may be over, but December sales offer more than a quick hit of revenue. They also offer a treasure trove of new customers, data and insights that can inform new campaigns and deliver added momentum in 2020. Read more |
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| Data & Analytics Barry Levine New report from location intelligence provider HEROW, finds that only one out of three people will typically refuse to give their location data up. Read more |
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| Digital Leaders Mahir Prasad We spoke to Acquia’s Lynne Capozzi about the benefits of Drupal, the changing role of the CMO and her predictions for the martech space in 2020. Read more |
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Digital Advertising By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Download now |
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