Q&A with Greg Dolan, CEO of Keen Decision Systems We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he expects from his marketing team.
ClickZ Daily: April 13, 2020 |
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| Happy Easter Monday! Today we have Greg Dolan, CEO of Keen Decision Systems, speaking about his professional journey, how Keen is helping their clients during COVID-19, and what he expects from his marketing team. He said: When Keen started to see the consumer behavior change associated with social-distancing measures across the globe, we worked with our customers to incorporate this data in their models. They were quickly able to identify and quantify the impact of this “market shock.” More importantly, they were then able to make smart adjustments to their marketing plans and forecasts based on this information. Also, while the world is Googling a “new way to shake hands”, we combed through a sea of stats, facts, and insights to give you a quick snapshot of the marketing world this week and how COVID-19 is effecting it. We found that businesses have pulled spending from marketing campaigns, USA and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. |
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Data & Analytics Charlie Braithwaite & Mahir Prasad We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he expects from his marketing team. |
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Digital Marketing Kamaljeet Kalsi Businesses have pulled spending from marketing campaigns, US and China are optimistic about their economies, agile marketing adoption is up from 32%, and more from across the globe. Read more |
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| Digital Advertising Tereza Litsa Grow Enrollments' new whitepaper looks at the latest trends in education demand and student digital engagement and what you can learn from them. Read more |
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| Digital Marketing Tiffany Delmore Founder and CMO of SchoolsSafe, Tiffany Delmore highlights the importance of the behind the scene aspects of video marketing and provides tips to make the most of every filmed moment. Read more |
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| Insights Gareth Platt Software Advice, a leading online service for businesses navigating the software selection process, provides a comprehensive pricing guide to HR software. Read more |
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| Digital Marketing Barry Levine New data from Conviva details streaming TV growth and viewing trends since the onset of the COVID–19 crisis in early March. Read more |
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Actionable Analysis This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Download now |
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