eMarketer

In this Recap

1.	Article: Five Things You Don't Know About Influencer Marketing
2.	Article: Snapchat Revs Up Social Commerce Efforts with New Ad Features
3.	PRO Report: Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns
4.	PRO Report: US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business
5.	PRO Report: US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail

Article

Five Things You Don't Know About Influencer Marketing

As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017. Read More »

Article

Snapchat Revs Up Social Commerce Efforts with New Ad Features

Snap Inc. is testing two new ad units, one of which can help advertisers—particularly retailers—deep link within ads, and another that simplifies auto-fill functionality. Read More »

PRO Report

Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns

US digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. Preview Report »

PRO Report

US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business

2016 proved to be a banner year for digital display advertising in the US. As 2017 unfolds, display will see new areas of innovation, in spite of continued frustrations over transparency and other stubborn issues. Preview Report »

PRO Report

US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail

The youngest millennials are on the cusp of college, while the oldest have already started to plan for their children’s college years. Preview Report »