Quaker Oats to rebrand Aunt Jemima; Why being PC isn't enough; How PAN's CEO sees a changing industry; and more

DAILY SCOOP

Quaker Oats to rebrand Aunt Jemima, PepsiCo offers plan support racial equality, and HSBC, Hilton and AT&T announce layoffs

Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.

MEDIA RELATIONS

PR pros need more than political correctness to survive

Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.

PR DAILY AWARDS

How the PR industry has changed in the past 25 years

Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.

CRISIS COMMUNICATIONS

7 timeless tactics to mitigate PR crisis damage

Strategize around your dealbreakers, plan for the worst, and learn how to apologize.

RAGAN AWARDS

Don’t miss this Friday’s entry deadline

Enter your outstanding PR, marketing and communications campaigns and initiatives into Ragan’s 2020 PR Daily Awards. The entry deadline is June 19 at 11:59 p.m. Central time.

DIVERSITY AND INCLUSION

Simple steps everyone can take to begin engaging the black community

Make it more than a moment—make it a movement.

DAILY SCOOP

Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies

Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.

CRISIS COMMUNICATIONS

How to address the negativity behind the question

As leaders face difficult facts in a crisis, it’s important to revisit these essential tips on how to answer tough questions, from reporters and stakeholders alike.

CRISIS COMMUNICATIONS

When communicating in a crisis, ask: Who says what, when and how?

Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.

CRISIS COMMUNICATIONS

What comms solutions providers can offer during this crisis

Comms tech, agencies and vendors share how their unique services and products can deliver success during this historic pandemic.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Content Marketing Awards

PR Daily will recognize the most creative content assets and campaigns. Submit your work by July 24.

MARKETING

3 ways to reach LGBTQ consumers in the ‘new normal’

Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.

DAILY SCOOP

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.

THE CONSULTANT IS IN

What an inclusive language toolkit should cover

As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.