TGIF! If you're looking for some morning media and marketing news or a beach read for this weekend, today's Digiday Daily is covering everything from Quartz's most recent layoffs to diving into why Pernod Ricard favors the hybrid in-house model. Check out that and more below, and have a great weekend. Other things to know about - Today is the last day to enter the Digiday Technology Awards before the entry fee rises. Enter now to showcase your technology as the Best Monetization Platform for Publishers, Best Video Marketing & Advertising Platform, Best Digital Retail Technology and more.
- Paid search is a cornerstone of most digital marketing campaigns, but strategies and tools are in constant flux. In this survey, we’ll ask which tactics and technologies marketers are using in their search campaigns. You’ll receive a $5 Starbucks gift card upon completion. Sponsored by Kenshoo.
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