Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.
| In its most recent earnings call, The Trade Desk declared 2024 a "banner year for CTV,” a now familiar catch-cry for the company that’s long been the ad tech darling of Wall Street. ICYMI: The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Additional coverage: Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler — excuse us, LinkedIn — this week. This week’s Digiday+ Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace. Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum. Other things to know about The Digiday Media Buying and Planning Awards recognize the companies, campaigns and technology making an impact in the modern media landscape. Explore this year's categories and enter now to save. When publishers map out online and offline touchpoints in advance, they ensure data pipelines and activation stacks support every step of the anticipated customer relationship. Sponsored by Piano. Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag. | | |
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howdy! howdy! howdy! howdy! | Gaming & Esports | | Key takeaways from Digiday's 2024 Gaming Advertising Forum | | Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum. | | |
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