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A large-scale priority for most marketers is acquiring new customers. But in order to maximize the effectiveness of dollars allocated to acquisition efforts, marketers must place a weighty emphasis on data.
Take this short eMarketer quiz to measure your aptitude of data-driven marketing and its impact on customer acquisition. Take me to the quiz.
Upon completion of the quiz, you'll receive access to a complimentary eMarketer report covering how acquisition-focused marketers are using data and an audience-centric customer experience to find and speak to new customers.
Thanks to our quiz sponsor, Neustar.
Sincerely,
eMarketer Editors
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