| | | | | QVC Has Quietly Become Successful With Streaming Audiences, and Nearly Half Its Revenue Is From Ecommerce It's just as popular online as it is as a TV network By Sami Main Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers. The independently owned cable network launched in 1986 for a specific kind of audience. "We've never really overly targeted a demographic, but our demographic is a by-product of what the company is,"...
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| | | | | | | | Podcast Revenue Will Jump 85% This Year to Hit $220 Million With the rapid grow, the audio format is proving quite lucrative By Sami Main Next time your friend jokes about starting a podcast, make sure your friend follows through. According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for...
Read more » | | AT&T Is Pairing Young Filmmakers With Celebrity Mentors to Bring Diverse Voices to the Screen Hello Lab's new program supports rising talent By Sami Main AT&T's Hello Lab, a millennial and Gen Z-driven content studio, frequently partners with YouTube creators to help them produce out-of-the-box projects that just happen to be sponsored by AT&T. The studio announced today a new program that will partner young filmmakers with award-winning professionals from the industry to help them create the project of their...
Read more » | | I Tried Vice’s New Food Service, and the Meals Were Tougher to Make Than Anticipated Chef'd brings bespoke recipes to your table By Sami Main Because a cable channel, digital platforms, two HBO shows and an ever-expanding news site wasn't enough, Vice is now getting into the meal-kit business. In partnership with prepared meal kit service Chef'd, and Vice food vertical Munchies, Vice's resident chef Matty Matheson has come up with five meals, whose ingredients-and strict instructions--will all be shipped...
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| | Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing A swank new space for food shoots doubles as an event and promotional venue By Robert Klara When Jane Francisco joined Good Housekeeping as its new editor in chief four years ago, she didn't just take the helm of one of publishing's oldest and most revered women's service magazines, she assumed control of the magazine's famous test kitchen. A glass-walled space with white cabinets and appliances of brushed stainless steel, the kitchen...
Read more » | | The Gay Country Star From CMT’s Nashville Lands a (Fictional) Budweiser Ad in Progressive Integration Multi-episode arc, tied to Pride Month, kicks off tonight By Jason Lynch Budweiser is celebrating LGBT Pride Month in a groundbreaking way: by signing an openly gay country star to appear in a new spot for the brand as "the pinnacle of masculinity." Or at least, that's occurring on CMT's Nashville, which kicks off a multi-episode integration with Budweiser beginning with tonight's show. In the storyline--which sprung...
Read more » | | Fox Sets Fall Premiere Dates, Using NFL Doubleheaders to Launch Its Seth MacFarlane Series Its first Marvel show, The Gifted, debuts on Oct. 2 By Jason Lynch After premiering all of its fall shows in a single week last year, Fox is taking the same approach this year--with one big exception. The network is debuting The Orville, a sci-fi series created by and starring Seth MacFarlane, after a pair of Sunday NFL doubleheaders on Sept. 10 and Sept. 17--ahead of the 2017-18...
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