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Rachael Leigh Cook and Her Frying Pan Are Back. This Time the Enemy Isn’t Drugs but Drug Policy Star of famous '90s PSA has a message on 4/20 By Patrick Coffee Happy 4/20, everyone. Did you know the federal government continues to classify marijuana as a Schedule 1 drug despite 24 states and the District of Columbia having legalized it in some form and eight states passing laws allowing its recreational use? Twenty years ago, actress Rachael Leigh Cook, then 18, appeared in a famous PSA...
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Is Mobile About to Overtake Traditional TV Viewing? Consumers are flocking to smaller screens By Kevin Eck Gone are the days when the only way to watch TV was from your couch. "You can watch content when you're waiting in the doctor's office. You can watch it when you're waiting for your car to be repaired. It is not uncommon to occasionally see some people try to watch while they're in my...
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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics? Industry players weigh in on a novel idea By Christopher Heine In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest joined up in a consortium--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics?...
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National Geographic Showcases ‘Genius,’ Its First Scripted Anthology Series at Its Upfront Event The show centers on the life of Albert Einstein By A.J. Katz As a way of strengthening its bond with both its audience and with the advertiser community at large, National Geographic is moving beyond its famed yellow border and going "further" in 2017. "Further" is part of a total Global rebrand that was set in motion last year with the genre-busting part-scripted/part-docuseries Mars, which has been...
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Warner Bros.-Owned Machinima Becomes the Fourth Presenter to Leave the NewFronts Will still connect with partners early this summer By Sami Main Yet another company has decided it will not present at the 2017 Digital Content NewFronts. Warner Bros. Digital Networks, which acquired Machinima last fall, will not participate this year. Machinima is a digital programmer with a focus on gaming and fandom culture, much like a multi-channel network. At the time of the NewFronts's schedule announcement,...
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Complex Networks Is Emphasizing Its Pivot Toward Video Production to Its Advertisers 6 key brands are producing short- and long-form video By Sami Main After Verizon Communications Inc. and Hearst Corp. (Verizon Hearst Media Partners) acquired Complex Networks last year, Complex finally had the funds to fully invest in its video products--and gained the go90 platform for video distribution. Complex wants to explain to advertisers about its plan for its core set of networks/brands and its full commitment to...
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Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services IPG shop wins business-to-business review By Patrick Coffee Most ad trade stories about Accenture concern the international consultancy's efforts to compete with "traditional" agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries...
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