| How to Cater to Millennial Parents & Their Kids |
Brian Burnett
Vice President and General Merchandise Manager
Rack Room Shoes |
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| Chelsey Codrington
Sr. Director, Client Strategy
Tinuiti |
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Molly Hartney
Chief Marketing Officer
Rack Room Shoes |
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| Jennie Bell (Moderator)
Deputy Managing Editor
FN |
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Last year, back-to-school shopping reached a record high of roughly $37 billion, according to estimates. And 2022 could bring even stronger sales numbers as families anticipate the return of a more normal school year. However, selling to today’s millennial parents and their Gen-Z and Gen-Alpha kids is a complex endeavor. They are the most trend-savvy, digitally aware and socially conscious consumer set in retail history.
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This webinar will explore best practices for:
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- Identifying the needs of American families now
- Curating must-have merchandise assortments
- Shaping a marketing strategy that resonates
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For assistance or attendee questions, please contact
Lauren Pyo at lpyo@fairchildfashion.com |
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