Two Black industry pros discuss their urgent call to action.
| | | | | | | | | | AdFreak | | | | June 15, 2020 | | By Doug Zanger |
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| | | Podcast: How to Take Radical D&I Action in the Advertising Industry | |
| | | | Hello again, from Portland. Last week, a letter signed by 600 ad professionals of color signaled a crucial sense of urgency about racism in the industry. Led by Periscope strategist Nathan Young and consultant (and former agency copywriter and trade journalist) Bennett D. Bennett, the call to action outlines specific ways forward for agency leadership, and galvanized talent from holding company agencies to small indies and everywhere in between. In the latest episode of Yeah, That Probably an Ad, Young and Bennett talk about how the letter came to fruition, the reaction so far and what traction—and action—they want to see. “Just showing up as a Black person in advertising is bravery,” Bennett said. “Just showing up makes you a leader; it does not matter if you’re C-suite. You represent so much more than yourself.” Elsewhere, Diesel launches a new campaign featuring Harlow Monroe, a brilliant search hack for diverse talent and more. As always, we love to hear about great creativity. Feel free to send us your work, stories and ideas. Doug Zanger
Agencies Editor, Adweek
doug.zanger@adweek.com Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | | | |
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| | | | | Adweek Promos and Events | | Join Colleen DeCourcy and More Live | |
| | | | Don't miss the Elevate: Creativity and Experiential live virtual event, part of Adweek at Home, on June 18 at 1 p.m. ET. We'll hear from industry leaders like HBO's Jackie Gagne, e.l.f.'s Kory Marchisotto, Wieden + Kennedy's Colleen DeCourcy and more. We'll also celebrate 2020's Creative 100 honorees and winners of this year's Adweek Experiential Awards. Save your virtual seat today. | | |
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