Raja Rajamannar: Preparing for the fifth marketing paradigm Mastercard CMO Raja Rajamannar speaks on multisensory marketing and preparing for the fifth marketing paradigm
ClickZ Daily: Dec 1, 2022 |
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| Good morning! Sight, sound, smell, touch, taste. How many senses do you target with your marketing? Mastercard CMO Raja Rajamannar argues all marketing should be multisensory and carried out in a scientific way. He also states marketing leaders must adopt a habit of consistent learning to prepare for the future of marketing. In this ClickZ Marketing Masters episode, hear from Raja Rajamannar on everything from Mastercard’s approach to the color of its logo, to the fifth marketing paradigm and what it means for marketing leaders. Team ClickZ – How can we help you in 2023? Share the topics you want to hear about. Subscribe to the ClickZ Marketing Masters Podcast: Apple | Spotify | Google | Amazon |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. |
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Case Study Benjamin Broomfield "It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line between physical and digital media and content is shifting the needle from advertising to immersive entertainment.” Read more |
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| Marketing budget Neal Schaffer Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try to import some of these tips into your marketing processes today and reap the benefits tomorrow. Read more |
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| Advertising & Promotion Mark DiMassimo The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read more |
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| B2B Ty Heath and Benjamin Broomfield Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of Category Entry Points in the first of a series of Q&As with ClickZ Read more |
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Marketing Masters Podcast |
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Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Strategy Benjamin Broomfield Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers through this one-of-a-kind sports sponsorship. Download now |
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| ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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AI Amy Wright Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conversations with the trifecta of voice AI, computer vision, and tonal emotion. Enhance the agent experience and drive results like: Reduced agent onboarding time Increased upsell and cross-sell opportunities Increased agent performance and productivity Minimized costly errors Reduced repeat calls Consistently exceptional customer service Download resource from Uniphore to find out how to achieve these results and more. Download now |
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| Third-party cookie Shyam Lakhani Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now. Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover: The four tools you need in your third-party data deprecation playbook How a customer data platform (CDP) enables you to execute on the playbook What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now Download now |
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| Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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