| Happy Monday. McKinsey reports e-commerce social media sales are expected to grow from $45 billion last year to almost $80 billion in 2025. At the recent National Retail Federation show, there were tech vendors claiming they help retailers create shoppable posts, product catalogs, and, interestingly, integrated checkout experiences that allow customers to purchase products directly through social media platforms. Just how critical is this sector for your company / stores? And how much money are you willing to sink into growing it? ** Let us know your thoughts in the comments here, or email SN Executive Editor Chloe Riley at chloe.riley@informa.com. Enjoy the week. WHAT DO YOU THINK? | 