RBG’s Impact on Marketing

Many people were hit hard by the recent passing of Supreme Court Justice Ruth Bader Ginsburg, whose lengthy career included landmark decisions impacting women’s rights. Rebecca Batterman, who is not only a marketer but also a law student seeking an advanced law degree in intellectual property, penned a Voice piece examining the ways that Ginsburg’s lifetime in law inspired today’s marketing leaders. For example, when Ginsburg began her career, women were limited to secretarial roles in the marketing industry, and her work empowered women and men to balance the numbers of women in leadership.

Lessons from the master: RBG has shown us how one person can make a difference and an enduring societal impact.

Related: Dating app Bumble took out full page ads in three major newspapers this week to honor RBG.

“What could advertising look like when Black talent matters as much as our lives and culture do?” In an exclusive, multifaceted digital collection guest edited by 600 & Rising co-founder Bennett D. Bennett, Black contributors explore the perspectives of advertising visionaries and thought leaders as they share their ideas and chart the path forward for diversity, inclusion and equitable representation for Black voices in the industry. You can find the full collection and read Bennett’s introduction here, or check out individual perspectives below.

After canceling its 2020 festival for the first time in 34 years, SXSW is planning its return, and yesterday it announced the online lineup for 2021. The in-person portion of the annual event—which draws nearly 400,000 visitors and more than $350 million to Austin each year and represents a huge opportunity for brands and marketers—has yet to be announced, but SXSW is working on plans.

Be there: Find out when entries for the digital conferences and film festival will open.

Shortly after ViacomCBS moved to rebrand CBS All Access to Paramount+, it’s now overhauling the cable channel Paramount Network and transforming it to Paramount Movie Network. The programming will also change, moving into more made-for-TV movies and miniseries while retaining its hit scripted shows like Yellowstone.

A complex history: The Network started out as The Nashville Network in 1983.

More of Today’s Top News & Highlights

“Not the Same,” a new multiplatform campaign for men’s care brand Harry’s, shows a diverse array of men humorously, gloriously and charmingly being themselves. Created by ad agency Mythology and directed by Jody Hill of HBO’s Eastbound & Down and The Righteous Gemstones, the campaign promotes a new razor featuring the brand’s “sharpest blades ever.”

Ecommerce accelerated 5 years overnight due to the pandemic’s stay-at-home policies. Register to view this on-demand webinar featuring Rachel Tipograph, CEO and founder of MikMak, for best practices to help you win in this transformational ecommerce landscape.

Mother banks on ‘Ding, Ding, Ding’ to drive brand awareness.

The brand is trying to emphasize its change from its 2018 rebrand.

Action-packed spot by adam&eveDDB features pirates, airships and the edge of the world.

With down-to-earth humor, agency Humanaut flaunts Bonterra's ecofriendly practices.

The World Wildlife Fund thinks the endangered mammal deserves a movie of its own.

McGarrah Jessee partnered with Move Texas to get people signed up.